A Mercedes S-Class Coupe might take aim for Bentley and Rolls-Royce

The Mercedes-Benz S-Class Coupe could make a comeback as the automaker looks to move further upmarket.

First spotted by Car and Driver, a pair of trademark filings with the European Union Intellectual Property Office (EUIPO) show coupe versions of the current-generation S-Class, known internally as the W223. Mercedes discontinued the coupe body style (along with the convertible) with the introduction of this generation, which arrived as a 2021 model.

Trademark image of possible Mercedes-Benz S-Class Coupe

One appears to be a Maybach S-Class, sporting the same grille, chrome air intakes, and hood ornament as the Maybach S-Class sedan and Maybach GLS-Class SUV. The second rendering is more AMG-like, wearing the grille currently used on the AMG S 63 E Performance sedan and an AMG badge on the trunk lid.

As Car and Driver notes, the two filings were made not by Mercedes itself, but by Robu Aktiengesellschaft, which in 2021 filed a trademark application for what eventually became the Bussink GT R SpeedLegend, a heavily-modified AMG GT built by longtime Mercedes motorsports partner HWA that looked a bit like a proto-AMG PureSpeed.

Trademark image of possible Mercedes-Benz S-Class Coupe

The PureSpeed, a roadster that features an F1-style halo protection system, is the first in Mercedes’ Mythos series of limited-edition vehicles. It’s possible that the S-Class models previewed in these trademark filings could be future entries in that series. That means they wouldn’t be volume production models, like the previous-generation S-Class Coupe. The PureSpeed is limited to just 250 units, after all.

Whatever form it takes, a new S-Class Coupe would be in line with Mercedes’ current strategy of emphasizing high-end vehicles and customization for well-heeled consumers, taking the automaker into more direct competition with Rolls-Royce and Bentley.