Alex Schellenberger Joins Mandarin Oriental as Senior Vice President

Dark/Light Mode
(19/03/24)
 Mandarin Oriental has appointed Alex
Schellenberger as Senior Vice President – Brand.

With over two decades in global luxury brand
building, storytelling and brand experience roles, Alex brings
valuable insights and expertise to this newly created global role
and will be joining the Group Leadership Team.

Alex’s career began at Procter & Gamble’s Prestige
Division where he worked on the Hugo Boss fragrance line.
Subsequently, he held senior executive positions leading
transformative marketing and communication initiatives to redefine
and reposition beauty and luxury goods brands at Coty and
Swarovski.

Most recently, Alex held the position of Global
Chief Marketing Officer for Accor based in Paris.

“Alex is a talented and transformational brand
builder. His global experience will be instrumental in realising
our ambitious plans to put the brand and the guest at the heart of
the organisation and deliver enriching and innovative experiences,
stunning communications and innovative partnerships,” said Laurent
Kleitman, Group Chief Executive of Mandarin Oriental Hotel Group.
“Alex has an outstanding track record elevating luxury brands and
I am delighted to have him join our team and steward Mandarin
Oriental as we accelerate and elevate our presence in the most
sought-after destinations around the world.”

Alex, a German national, will be based at the
group’s head office in Hong Kong.

“I am proud to be joining this
iconic brand that has captured the imagination and the loyalty of
so many fans around the world. Mandarin Oriental is renowned for
delighting its guests with legendary service, steeped in oriental
heritage and we are uniquely placed to drive these exceptional
experiences to new heights, further securing our position as a
global leader in luxury hospitality,” Alex said.

Latest
exclusive video interviews: 9 HD Video Interviews from Routes Asia 2024 in Langkawi, Malaysia;

Standard to Open Residences in Hua Hin and Phuket, Thailand; Video
Interview with Amar Lalvani, Executive Chairman;
9 Exclusive Video Interviews
from ASEAN Tourism Forum
2024
in Vientiane, Laos;


8 NTO Press Conferences from ASEAN Tourism Forum 2024 in
Vientiane, Laos;

13 HD Video Interviews from World Travel
Market 2023 in London, England;

5 HD Video Interviews from APG World Connect 2023 in Monaco, France;

15 HD Video Interviews from Routes World 2023 in Istanbul, Türkiye; and

Electric Airport Taxis at Almaty Airport (ALA) in Kazakhstan – HD
Video Interview with CEO.



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