America’s Last Volvo Wagon Is Dying As Buyers ‘Overwhelmingly’ Want SUVs

Volvo is just months away from becoming an all-SUV brand in the United States. It’s hard to believe it has come to this, but the sole remaining wagon is going the way of the dodo. Order books for the V60 Cross Country will close in late January, with U.S. production ending in April. You might still be able to find the lifted estate at a dealer for a little while longer, but time is running out.

The V60 Cross Country’s cancellation in the U.S. follows the demise of the V60 Polestar Engineered earlier this year. Looking at the glass half full, the V60 will continue to be offered in other markets as the brand’s last wagon. As a refresher, the larger V90 was discontinued globally just a few months ago, sadly without a replacement in sight.

Why are regular cars mostly dead? Don’t blame the company, but rather customers who “overwhelmingly prefer SUVs,” according to Volvo. The Swedish brand owned by Geely does leave the door open for a possible return, referring to the V60 CC as “this generation of Volvo wagons.” That wording implies a next-generation model could arrive one day, unless we’re reading too much into the statement.

Volvo calls the rise of SUVs at the expense of traditional wagons “bittersweet.” On the one hand, “XC” models are doing all the heavy lifting in sales. On the other hand, wagons used to be the defining body style for the Göteborg-based automaker. However, the majority has spoken, and it wants SUVs.

The harsh reality of the automotive industry is that it’s unfeasible for a company to keep slow-selling models in its lineup. Through November 2025, Volvo sold just 3,630 V60 Cross Countrys in the U.S. and a mere 30 regular V60s. The V90 Cross Country managed 731 sales before it bowed out. The S60 and S90 sedans failed to reach four-digit figures, although both had already been retired for some time.

If you want a V60 Cross Country before it disappears forever, pricing starts at $53,495 for the Plus trim before options. The fancier Ultra version kicks off at $58,795. It’s unclear how much longer the V60 will continue outside the U.S., given that the luxury wagon has reached a venerable age. It’s about to turn eight, though it remains one of the most attractive cars in its segment.

Volvo isn’t completely abandoning traditional cars. Aside from the V60, it still sells the S90 sedan in select markets. There’s also the fully electric ES90 as a five-door liftback, so the Swedes aren’t entirely bowing to the SUV overlords (yet).

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