Bentley Has You Covered On Tariffs—For Now

If you’re on the fence about which Bentley to park in your garage, it’s time to jump: Bentley will honor pre-tariff pricing through the end of the month.

Beyond that, what a new Bentley will cost you is anyone’s guess. As the U.S. tariff situation changes with the wind, Bentley has said they’ll reassess pricing in July. 

Bentley will continue to build and fulfill orders from US customers beyond the June window, but will halt dealer inventory moving into the country until July, keeping the vehicles in the U.K., until the situation becomes clearer. 

For further clarification, Motor1 spoke with Bentley Chief Communications Officer Wayne Bruce during a first drive event for forthcoming models, which are under embargo.

“Even now, at least until the end of June, you walk into a Bentley retailer, you order a Bentley, even if you configure a Bentley, it will be at the pre-tariff price,” Bruce told Motor1. “Obviously, there are some [Bentley cars] on the ground [at pre-tariff prices] because [they were] imported before the tariffs. What we’ve also done currently though, is stop any retailer stock being shipped to the US until we get greater clarification on the new deal.”

That means shoppers who want to walk into a Bentley showroom and drive out with a car will do so with strained inventory in the immediate future. The message from Bentley is clear: If you want a Bentley, this is the time to order, as the future’s uncertain and further tariffs—or adjustments to current tariffs in place—could add costs for the customer. 

In response to the message, Bentley dealerships have received an influx of orders, Bruce said. “The dealers are very very happy right now.”

Beyond the end of June, however, we’ll see if that holds.

Contact the author: kyle.kinard@motor1.com