BMW Has a ‘Higher Demand’ for the M5 Wagon in the US

It appears BMW buyers are answering the call. Last August, the automaker’s vice president of product management suggested the company might consider selling the next-generation M3 Touring in the United States if the M5 Touring was a success. The M5 wagon has been on sale for a few months, and magical things are already happening. 

BMW M boss Frank van Meel revealed to BMW Blog that the automaker currently has “a higher demand in the US for the Touring than for the sedan.” He didn’t reveal a specific number, but hopefully, M5 wagon sales are high enough to convince BMW to bring the M3 Touring here, too. Fingers crossed.

BMW had already revealed earlier this year that demand for the M5 in both body styles is higher than expected, forcing the automaker to increase production for both variants. The company thought the wagon would account for one-third of total production, but it’s closer to a 50-50 split. Maybe more people are finally realizing the utility wagons offer.

The 2025 M5 Touring debuted with the same hybrid V-8 powertrain that powers the sedan. It produces 717 horsepower and 738 pound-feet of torque, and it can hit 60 miles per hour in 3.5 seconds despite weighing 5,530 pounds.

There’s a lot of speculation surrounding the next-generation BMW M3. It’ll ride on the automaker’s Neue Klasse platform, with electric and gasoline powertrains. BMW will unveil it later this year before going on sale in late 2026 or early 2027, which means we have plenty of time to prove to BMW that Americans will buy wagons.