BMW iX Dead In US: It Served Its Purpose

• The BMW iX is dead in the United States.
• The automaker is ending allocations of the electric SUV to the American market.
• Production and sales will continue in other markets.

The BMW iX is dead in the United States. The electric SUV went on sale here for 2022 to showcase the company’s latest technologies, but the model has served its purpose. Now that the automaker is preparing to launch its Neue Klasse models, it’s ending iX allocations to the American market.  

In a statement to BMW Blog, a BMW spokesperson told the publication that the automaker’s lineup is continuously evolving, and “As part of this progression, we are concluding U.S. allocation of the BMW iX as we prepare for the next generation of our fully electric vehicles.”  

Motor1 has reached out to BMW to confirm the report—we will update this story when we hear back.  

The automaker said it remains “fully committed to electrification in the US.” The Neue Klasse models feature BMW’s latest, sixth-generation eDrive technology and other innovations that will spread across the automaker’s lineup.  

Current Sales Performances

BMW never intended for the iX to be a huge seller for the brand. It was designed as a flagship to showcase the automaker’s fifth-generation electric vehicle technology, a new design direction, and other innovative features.  

Sales of the electric SUV peaked in the United States in 2023, at 17,301, but have been falling ever since. They fell to 15,383 in 2024 and 12,587 in 2025. For 2026, iX sales are down 50.7 percent through the first three months, with just 1,788 sold.  

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Despite the iX’s death in the US, production and sales will continue elsewhere. It’s unclear how long the automaker will keep building the model as the Neue Klasse models arrive.  

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Source: BMW

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Motor1’s Take: The BMW iX was a controversial model when it launched, with an exterior design that divided opinions, but it has served its purpose. The technology that made the iX impressive just a few years ago is already old news, so it makes sense the automaker would retire it just as it prepares to launch something better.  

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