Travel

BRANDit to promote fly-cruise experience with Antarctica21’s representation in India, ET TravelWorld

Chilean cruise company, Antarctica21, has teamed up with leading tourism marketing representation company, BRANDit, to build awareness for their exclusive small ship experiences in the Indian market. With two ships in their fleet, M/V Ocean Nova and M/V Magellan Explorer, Antarctica21 has been offering voyages to Antarctica and beyond for over two decades. The company aims to tap into the growing demand for novel and immersive journeys among Indian travellers.

Antarctica21’s partnership with BRANDit extends beyond market entry, with the agency facilitating various training sessions, seminars, workshops, events, webinars, and virtual meetings for tour operators across key markets. This will help to nurture a deeper understanding of Antarctica21’s offerings and create innovative strategies to cater to the ever-evolving preferences of the Indian outbound travel segment.

As the first fly-cruise expeditions operator in the region with over 20 years of experience, Antarctica21 possesses an intimate understanding of the geography, wildlife, behaviour, and ecology of Antarctica.

With a dedicated market representation in India, the company expects to increase awareness about its small-ship experiences and unveil the untamed beauty of the White Continent to a wider audience.

“We are thrilled to introduce the incredible offerings of Antarctica21 in the Indian market,” said Lubaina Sheerazi, CEO & Co-founder of BRANDit. “We will leverage our extensive understanding of the Indian outbound market and travel trade to ensure Antarctica21’s exclusive offerings resonate with the discerning preferences of Indian travellers.”

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Antarctica21 Commercial Director, Juan Cristóbal del Pedregal Bravo, added, “Now, with a dedicated market representation in India, we expect to increase awareness about the small ship experiences by Antarctica21 and tempt adventure travellers to be part of the history of Antarctic Exploration in a unique and exclusive experience.” Together, Antarctica21 and BRANDit aim to build lasting trade relations in India and create unforgettable experiences for adventurous travellers who want to discover the rugged beauty, millennia-old icebergs, and fascinating wildlife of Antarctica in an exclusive and adventurous atmosphere.