BWH Hote unveils strategic move to enhance World Hotels presence in South Asia, ET TravelWorld

Global hospitality giant, BWH Hotels, takes a major stride towards consolidating its position in South Asia through a strategic partnership with Sorrel Hospitality. The move aims to fortify the presence of World Hotels, BWH’s luxury brand, in the vibrant markets of India, Bangladesh, and Sri Lanka.

BWH Hotels said it is set to write a new chapter in its journey. Leveraging the expertise of Sorrel Hospitality as its master franchisee in the region, BWH Hotels is poised to expand its footprint in the dynamic South Asian market with a specific focus on elevating World Hotels in key destinations.

The strategic move follows BWH Hotels’ landmark acquisition of World Hotels in 2019, emphasising the company’s dedication to delivering luxury accommodation and elevated guest satisfaction across diverse landscapes in South Asia.

Larry Cuculic, President and Chief Executive Officer, BWH Hotels, expressed his commitment to the initiative, “With a dedicated focus on enhancing the presence of World Hotels in India, Bangladesh, and Sri Lanka, we are committed to elevating the standards of luxury accommodation and guest satisfaction. This move, fueled by the landmark acquisition of World Hotels in 2019, underscores BWH Hotels’ unwavering dedication to delivering exceptional service and creating unparalleled guest experiences throughout the diverse landscapes of South Asia.”

Ron Pohl, President of International Operations and of World Hotels, added, “I am delighted to announce a strategic leap that signifies a remarkable chapter in our journey. Partnering with Sorrel Hospitality, our esteemed master franchisee, we are poised to extend our influence in the dynamic South Asian market.”Atul Jain, COO- India, Bangladesh & Sri Lanka, BWH Hotels, shared his enthusiasm about the expansion, “We are thrilled to embark on this exciting journey of expansion of World Hotels in India, Bangladesh & Sri Lanka. These countries hold immense potential in the luxury hospitality sector, and this strategic move is a testament to our dedication to enhancing the presence of World Hotels in this region.”

As BWH Hotels takes this significant step, it invites guests, partners, and stakeholders to anticipate a transformative era in hospitality.