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(15/05/24)
Cross Hotels has launched a new brand, Lumen.
The company describes the Lumen hotel brand as
‘destination-centric’ and ‘hybrid’, designed to ‘amplify the
character of its neighbourhood and celebrate the community’.
The very first Lumen hotel recently opened in
Thailand’s capital city. The Lumen Bangkok Udomsuk Station is
located close to Bangna and is just steps from the Udom Suk BTS
skytrain station. Suvarnabhumi Airport (BKK) is approximately 36km
away, whilst the Bangkok International Trade & Exhibition Centre
(BITEC) Bangna conference is within walking distance at just over
2km away.
Free, mall-provided shuttle buses can take guests
to the Mega Bangna and Central Bangna shopping centers, with other
destinations such as One Udomsuk, Udomsuk Walk night market, 101
True Digital Park, Train Night Market Srinakarin, and Seacon
Square mall just minutes away by taxi.
Room at Lumen Bangkok Udomsuk Station hotel in Thailand
Lumen Bangkok Udomsuk Station features 102 guest
rooms, a rooftop infinity pool, restaurant, gym, games room,
meeting room and co-working space.
“Lumen is a special hospitality brand that truly
matches the destination to the product, making it a really unique
proposition. It is a a brand that adapts to its neighbourhood and
brings the local community into its fold,” said Harry Thaliwal, CEO of Cross Hotels & Resorts.
“As no two Lumen’s will be alike, we believe the possibilities are
endless for this brand.”
Cross partnered with Italmar (Thailand) for this
latest hotel, the second collaboration between the two companies after
the
Cross Vibe Bangkok Sukhumvit which opened in 2017.
“Lumen is an exciting offering that allows us to pioneer the
development of Udomsuk and the eastern part of Bangkok,” said Direk Vongvairoj,
Chairman of Italmar (Thailand). “We believe
in a fruitful partnership with Cross Hotels & Resorts, leveraging
our combined strengths to achieve our business goals and unlock
the full potential of this project.”
Cross Hotels has a portfolio of
28 hotels in Indonesia, Japan, Thailand and Vietnam, under six brands:
Away, Cross, Cross Collection, Cross Vibe, Kaura and now also
Lumen.
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