Discover Western Australia’s Dreamlike Landscapes with New ‘Walking On A Dream’ Campaign, ETTravelWorld

Tourism Western Australia (Tourism WA) has unveiled the second iteration of its global brand campaign, Walking On A Dream, positioning the state as a dreamlike destination defined by vast landscapes, cultural depth and creative collaboration.

The refreshed campaign builds on the original 2022 launch and comes at a time when Western Australia (WA) has surpassed pre-pandemic international visitation levels. In the year ending October 2025, the state welcomed just over one million international visitors, exceeding the previous 2019 record of 996,000 arrivals.

Filmed across iconic locations including Ningaloo Reef, Margaret River, Rottnest Island, Perth and Mirima National Park in the Kimberley, the cinematic series captures WA’s dramatic natural contrasts—from coral reefs and turquoise waters to ancient desert landscapes.

The campaign features five 30-second destination vignettes and a 60-second hero film designed for international audiences.

At the heart of the storytelling is a reimagined version of *Walking On A Dream*, the hit song by Empire of the Sun. The new arrangement was overseen by WA-raised frontman Luke Steele and performed in collaboration with the West Australian Symphony Orchestra (WASO) and Aboriginal artist Billy-Jo Shoveller, a Karajarri man.

Steele described the project as an emotional reinterpretation of the original track, reflecting a sense of wonder and escape synonymous with Western Australia. Billy-Jo Shoveller said the collaboration allowed him to bring his connection to Country into the campaign and showcase the Kimberley’s spirit to global audiences.

Starring Nyikina man Nelson Baker and emerging actor Angelica Blazeska—both alumni of the Western Australian Academy of Performing Arts—the films blend reality and reverie, celebrating Western Australia as a destination where culture, creativity and nature intersect.

Tourism WA said the campaign was developed in partnership with Traditional Owners and Western Australia’s Aboriginal tourism sector, underscoring a broader commitment to showcasing culture, Country and connection as central pillars of the visitor experience.

The campaign begins rolling out across key global markets from February 2026, reinforcing WA’s positioning as a long-haul experiential destination built on immersive landscapes, Indigenous heritage and creative storytelling.

Tourism WA, the state government agency responsible for promoting Western Australia as a holiday and events destination, said it continues to focus on international marketing, major events attraction and industry development to sustain tourism growth momentum.