Ford killed its last passenger car in the US, the Fusion, in 2020. The Ford Focus lasted a bit longer in Europe, living to see the 2025 model year—but it too reached the end of the road. But even without a single passenger car on sale in the US or Europe, Ford says it isn’t giving up on cars just yet.
During Ford’s Q4 2025 earnings call with investors, CEO Jim Farley said that the company has “exciting plans for Europe” related to passenger cars. As first reported by Ford Authority, Farley suggests that the company “will play very carefully in specific segments to our strengths.”
What exactly does that mean? It’s still unclear. Ford told European dealers in July that a handful of new cars would arrive in 2027, saying that it would invest in “several vehicles,” ranging from hybrids to full EVs.
The company currently has a strategic partnership with a few automakers in Europe, including Volkswagen for EVs. That could potentially spawn a small electric hatchback based on VW’s MQB platform. VW already sells the ID.3 throughout Europe.
Ford also recently struck a deal with Renault to launch two models engineered and built by the French automaker. The first vehicle from that partnership should show up in 2028, riding atop Renault’s Ampere EV platform.
But maybe the most interesting possibility is Ford’s reported team-up with Geely. The Blue Oval is reportedly in talks with the Chinese auto conglomerate to allow Geely to build vehicles at its Valencia plant in Spain to avoid European tariffs. The two automakers haven’t confirmed any joint development plans.
This passenger car revival isn’t just for Europe, either. Ford also has plans to bring cars back to America.
During a recent dealer meeting in Las Vegas, Ford Blue and Model E president Andrew Frick said the company will have a new lineup of “cars, trucks, SUVs, [and] vans” by 2030. Those models would reportedly cost less than $40,000, and offer “multi-energy” powertrain solutions—similar to what the company said about Europe.
According to the report, these will also be entirely new vehicles and not use any nameplate currently in the Ford lineup in the US. So, don’t expect a Mustang sedan anytime soon. There’s still plenty we don’t know about Ford’s passenger cars for the US or Europe, but more details should be revealed later this year.
Motor1’s Take: It’s great to see passenger cars supposedly back on the menu. With no sedans or hatchbacks available in the US or Europe, customers have to look elsewhere to get their fix. If Ford can deliver compelling, sub-$40,000 cars, it may finally have a real answer to its shrinking passenger car footprint.
Source:
Ford via Ford Authority
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