Furama to Rebrand Hotel in Sydney, Australia

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(30/05/24)
 Furama
Hotels International (FHI) has confirmed that it will rebrand a
hotel the Singapore-based hospitality company has owned in Sydney,
Australia for more than two decades.

The hotel, which currently operates as the Holiday
Inn Darling Harbour, will be officially rebranded as the Furama Darling Harbour in Sydney on 1 July 2024.

FHI plans to elevate the guest
experience through a series of upgrades scheduled to commence in
early 2025 that will include the rejuvenation of the hotel’s lobby
and restaurant spaces.

New technology
will also be introduced such as mobile check-in/out, mobile TV casting and
digital key access.

In addition, the hotel will benefit from the A$44 million revitalisation plans for the nearby Haymarket area, as well as the
creation of a A$3 billion Tech Central Innovation hub close by.

“We are very excited to introduce the Furama brand
to Australia for the first time,” said Furama Darling Harbour
Hotel Manager, Melvin Lim. “As our inaugural
address under our flagship four-star brand, the Furama Darling
Harbour signals an exciting new chapter of expansion for the group
in this region, as we look to bring our guests a fresh perspective
and a renewed commitment in delivering exceptional hospitality
experiences.”

FHI currently manages
more than 40 hotels, villas and resorts with over 7,500 rooms in
the Asia Pacific region.

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