Marriott Partners Sonder to Add Over 9,000 Rooms to Portfolio

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(20/08/24)
 Marriott has signed a long-term licensing agreement with Sonder
Holdings in a deal which is expected to add over 9,000
rooms to Marriott’s portfolio by year-end, and approximately 1,500
rooms to its pipeline.

Sonder’s open and
pipeline portfolio, which primarily consists of apartment-style
accommodation in urban markets, is expected to be added to the
Marriott system under a new collection called “Sonder by Marriott
Bonvoy”.

With more than 9,000 rooms expected to be added to its
portfolio later this year, Marriott now expects full year 2024 net
rooms growth of 6 to 6.5 percent.

The Sonder pipeline rooms are anticipated to be
added to Marriott’s system over the next few years and Marriott will receive a royalty fee
based on a percentage of Sonder gross room revenues.

“We
are excited about the addition of Sonder’s portfolio to our
system, which will expand our portfolio of longer-stay
accommodations in key markets around the world,” said Tim Grisius,
Global Officer, M&A, Business Development and Real Estate,
Marriott International. “Marriott has long believed in providing
the right product at the right price point for all trip purposes
and generations of travelers. With the planned addition of Sonder
by Marriott Bonvoy, we will be able to provide guests seeking
apartment-style urban accommodations with even more options in the
Marriott Bonvoy portfolio.”

Founded in 2014, Sonder currently operates
apartment-style accommodations and small boutique hotels in urban
markets across North America, Europe and the Middle East.

Beginning later this year,
Marriott Bonvoy members are expected to be able to earn and redeem
points on stays at approximately 200 Sonder by Marriott Bonvoy
properties.

Full integration of Sonder properties with Marriott’s
digital channels, including Marriott.com and the Marriott Bonvoy
app, is expected in 2025.

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