Mercedes EQ Models Just Got Way Cheaper

Mercedes-Benz went bold with its first dedicated EVs. The EQE and EQS in both sedan and SUV forms featured swoopy, wind-cheating styling that represented a huge break from the Mercedes norm. Customers emphatically rejected them, and now Mercedes is readjusting its approach to EVs, first with a new electric CLA that shares the same body and underpinnings as the gas model. Right now, though, you can get a deal on an EQ.

CarBuzz first brought our attention to a now-deleted TikTok video from a Mercedes-Benz dealer employee who revealed big price cuts for 2026 EQ models. A Mercedes-Benz spokesperson confirmed the new MSRPs for the EQ lineup (except the EQB, which is based on the gas-powered GLB). Here’s how they compare with their 2025 equivalents, all inclusive of a $1,150 destination charge:

Some substantial cuts, especially to the SUVs, which are built in Mercedes-Benz’s Tuscaloosa, Alabama plant. But all this comes with the caveat that Mercedes will soon indefinitely pause production of all these four models for the US. A Mercedes spokesperson confirmed to Motor1 that US-market EQE and EQS production will come to a halt on September 1st, and the company isn’t saying when (or if) production will restart.

“As a company with global activities and more than 30 plants worldwide, including in Alabama and South Carolina, Mercedes-Benz maintains a local-for-local strategy. In doing so, we continuously optimize our production network and use its high flexibility to react quickly to market conditions,” the spokesperson said. “Please understand we are unable to share a timeline for when production will resume for competitive reasons. We will share more information when available.”

As our colleagues at InsideEVs point out, the federal tax credit for EVs ends on September 30th, and the US government effectively just ended Corporate Average Fuel Economy (CAFE) standards. Mercedes does have a number of new EVs in the pipeline, though. The CLA is already on sale in Europe and should arrive stateside soon, and both a high-performance AMG four-door and an electric version of the ultra-popular GLC are also on their way. 

While these 2026 EQ models are substantially cheaper than before, about on par with their gas equivalents, it’s tough to say they’re a good deal. Depreciation has hit EQ models hard, and it’s not difficult to find used EQS sedans, for example, for well under $40,000. So even with $10,000 or more off the MSRP, there’s still a lot of money buyers can lose. 

There are also still unsold 2025 EQ models on dealer lots, and while their MSRPs might be higher, it’s not hard to imagine dealers putting money on the hood to get them off their lots.