MMGY Global Expands into South Asia and GCC with Think Strawberries Acquisition, ET TravelWorld

MMGY Global, a leading travel and tourism marketing company, has announced the acquisition of Think Strawberries (TS), a well-established travel representation firm operating across India and the Gulf Cooperation Council (GCC). With this move, MMGY Global marks its first operational footprint in South Asia and the Middle East, two regions witnessing significant growth in outbound travel.

Based in Kansas City, MMGY Global stated that the acquisition aligns with its strategy to expand international capabilities and gain local insight in high-growth markets. Think Strawberries will now function under the new identity of MMGY Think Strawberries.

Katie Briscoe, CEO of MMGY Global, said the investment enhances the firm’s ability to reach high-value travellers through a locally rooted approach. “This investment amplifies our capabilities with deeper local insight, stronger cultural fluency and an on-the-ground network that’s second to none,” she said.

Established in 2011, Think Strawberries has built a portfolio representing high-profile tourism clients such as the Maldives, Portugal, Disneyland Paris, and Dubai Holding Entertainment. The firm offers travel representation, destination marketing, and consulting services.

Leadership continuity remains a key part of the deal. Founder Amit Kishore will take on the role of Managing Director and Head of Strategy for the new MMGY Think Strawberries entity. Munnmunn Marwah and Sanya Zaidi will continue leading operations in India and the GCC respectively.

“This partnership marks a significant transformation – not just for our team and clients but for how destination marketing evolves in this part of the world,” said Kishore. He added that the alliance would help deliver data-driven insights and global expertise to local clients.

MMGY Global’s network now extends to 16 offices and over 650 employees worldwide. The firm has maintained its focus on the travel industry and sees this expansion as part of its broader commitment to building culturally sensitive marketing strategies.

Transaction advisors included PwC and Associates, Jones Day, and AZB & Partners on MMGY’s side, while Think Strawberries was represented by Parakram Legal and Rakesh Khanna & Associates.