Sabre Becomes First GDS to Provide NDC Content Through Zeno

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(30/04/24)
 Sabre has become the first GDS to provide NDC
content through Zeno, Serko’s corporate travel and expense
management platform.

Zeno is integrating NDC-enabled content through
Sabre’s Offer and Order APIs.

Zeno users can shop and book NDC
offers, alongside the ability to book
complimentary or prepaid seats and cancel bookings in the
platform.

Zeno’s integration also enables users to mix and match
NDC and EDIFACT fares in a single booking, helping to ensure
corporations have access to the broadest possible set of options for
their travelers.

“Our vision is to deliver a connected trip
experience with the Zeno platform, and this starts with the
harmonization of fragmented content sources into a single,
seamless interface for the travel booker,” said Joydip Das, Chief
Product Officer, Serko. “The integration of personalized NDC
offers through Sabre continues to build on this vision, helping to
ensure that our customers have access to the best offers and
pricing for their corporate travel programs.”

Business executives are often high frequency
travelers with very specific needs and are a prime target group
for the flexible, personalized content enabled by NDC.

Integrating
Sabre’s NDC APIs into corporate online booking tools has the
potential of increasing demand for airlines’ NDC offers and
accelerating the shift from traditional ATPCO/EDIFACT distribution
to NDC connectivity.

“With Sabre’s end-to-end capabilities from
shopping to booking and servicing, we have laid the foundation to
make NDC a reality across the ecosystem,” said Kathy Morgan, Vice
President, Product Management – Distribution Experiences, Sabre
Travel Solutions. “Now the focus is on scalability, on making NDC
offers widely available, and on providing a personalized
experience to as many travelers as possible. The availability of
NDC content in Zeno is an important step in that journey.”

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