Small Luxury Hotels of the World Returns to India with MRS Group Partnership
(17/07/24) Small Luxury Hotels of the World (SLH) has
expanded its portfolio of boutique properties in India through a
strategic partnership with The MRS Group of Hotels (MRS).
The partnership allows MRS hotels to leverage
SLH’s expansive global distribution network and marketing
capabilities, showcasing their unique offerings to an
international audience.
The company will also benefit from SLH’s exclusive
partnership with Hilton, that allows Hilton Honors members to earn
and redeem points for SLH stays and enjoy exclusive benefits, such
as free WiFi and a guaranteed member discount. Gold and Diamond
members also get to enjoy space-available room upgrades and
continental breakfast for up to two guests.
Thar Haveli at Suryagarh Jaisalmer
“We are incredibly proud to be the first
independent hotel chain in India to partner with SLH, a brand
synonymous with luxury and exceptional hospitality,” said Karan
Singh Vaid, President of The MRS Group of Hotels. “This alliance
not only highlights our dedication to reimagining hospitality in
India but also amplifies our mission to offer travellers
thoughtfully designed experiences that are rooted in our rich
heritage and distinctive service. We are excited to embark on this
journey with SLH, aiming to enhance our global presence and enrich
the travel adventures of our guests.”
As part of the agreement, SLH has welcomed the
following three hotels to its collection:
– Suryagarh Jaisalmer is rich in history and
heritage and offers a variety of curated trails and experiences in
and around the hotel such as The Silk Route Exploration which is
inspired by the southern route taken by the tradesmen of the 16th
century through India and Pakistan over the Pamir of Central Asia
heading towards the Indian hinterland. The merchants took shelter
in the city of Jaisalmer as they came to trade or barter their
exotic goods. Thus, Suryagarh remembers this journey with its
interpretation of the Silk Route trade. Adding on to the
explorations at the boutique hotel, Suryagarh Jaisalmer has
thoughtfully curated some special F&B experiences such as Thar
Dinner at Celebration Garden, Dinner on the Dunes, and Sundowners
etc.
– Narendra Bhawan Bikaner in its new avatar
retells the story of the last reigning Maharaja of Bikaner, His
Highness Narendra Singh Ji (1948-2003). Born on the cusp of a New
India when the old order had not entirely been replaced by the
new, the young Narendra Singh Ji was coming into his own fashioned
by the flavours and privileges around him. Keeping in mind the
historical aspect, the hotel has a dining room known as P&C, a
timeless and elegant place of dining that captures the charm of
the lady of the house.
– Mary Budden Estate Binsar is located within the
beautiful Binsar Wildlife Sanctuary in Uttarakhand in the Kumaon
region. Surrounded by wildlife, birds,
flora and fauna and whispering woods, this nature
retreat is an excellent place to unwind, relax and get in tune
with yourself as you experience nature in complete seclusion
amidst the rolling wooded hills balanced well with luxuries,
keeping your peace and comfort in check.
“We are thrilled to re-establish the SLH brand in
India with a distinguished brand partner like The MRS Group of
Hotels,” said Mark Wong, Senior Vice President Asia Pacific.
“Their brand philosophy aligns perfectly with our conscious travel
journey towards sustainability and conservation. We are looking
forward to sharing their bespoke experiences through our
story-telling channels and global distribution networks.”