Tourism marketing

IATO expresses concern over drastic budget cut for overseas tourism promotion, ET TravelWorld

The Indian Association of Tour Operators (IATO) has voiced strong disappointment over the Union Budget’s allocation of just INR 3…

1 year ago

‘Paradise Unexplored’ tagline outlived, tourism stakeholders of Northeast demands new approach to tourism brand marketing, ET TravelWorld

“We want to remove ‘hidden’ and ‘unexplored’ taglines at the earliest. We want to embark on an aggressive promotion to…

1 year ago

CII Tourism Summit, ET TravelWorld

The 18th annual tourism summit organised by the Confederation of Indian Industry (CII) in Delhi had a single message -…

1 year ago