The Electric Ferrari Reveal Isn’t Happening This Year

Ferrari has led just about everyone to believe it would reveal its inaugural EV this year on October 9 during Capital Markets Day. That’s what CEO Benedetto Vigna said in early February when the Prancing Horse presented full-year results for 2024. However, the head honcho has now nuanced that promise, saying the “elettrica” will be unveiled in a three-phase process.

Speaking while presenting the company’s Q1 2025 results, Vigna told analysts that we’ll initially only see the EV’s “technological heart.” He didn’t go into details, though we’re hoping he was referring to the powertrain. The second stage of the reveal will take place early next year, when Ferrari will showcase the “look and feel of the interior design concept.” The actual world premiere is scheduled for a few months later, sometime in the spring of 2026.

Photo by: Ferrari

Honestly, this sounds like the full reveal has been delayed, but you obviously won’t hear Maranello framing it that way because it wouldn’t look good. Several months after the official debut, Ferrari will begin deliveries of the elettrica. According to the CEO, early adopters will receive their cars in October.

The company’s first model without a combustion engine will be assembled at a new facility called the “e-building.” Despite its name, the site will also produce ICE and hybrid models. Covering a total surface area of 42,500 square meters (457,466 square feet), the plant was inaugurated last year and currently employs over 300 workers.

Ferrari has been awfully quiet about its first foray into the EV segment. However, according to Head of Product Marketing Emanuele Carando, it will emit an “authentic” sound, whatever that means. Additionally, the CEO has said that “electric cars are not silent,” adding that Ferrari’s EV will feature “sound signatures.” A test mule using a modified Maserati Levante body and fake quad exhausts was heard producing aggressive noises despite the absence of an ICE.

According to a recent patent, the fakery might even extend to simulated gear shifts. However, it’s too early to say whether this feature will make its way into the elettrica or other future EV models. Many patents never materialize in production vehicles.

Since we won’t actually see the elettrica this year, it’s not one of the six models Ferrari plans to launch in 2026. Following the 296 Speciale’s unveiling in late April, upcoming cars could include successors to the Roma and SF90. We also wouldn’t rule out a second version of the Purosangue and/or perhaps an SP4 from the Icona Series, sitting at the top of the hierarchy.