Lincoln’s small lineup of four crossover SUVs sits large in the crosshairs of Ford’s luxury strategy. The big news for 2024, aside from price increases across the board, is the redesigned 2024 Lincoln Nautilus midsize crossover. It debuts a new hybrid powertrain expected to roll out in other Lincolns, and could foretell the shape of Lincoln’s delayed electric future.
Since 2021, Lincoln has made bold proclamations about being an electric-only automaker by 2030, similar to Cadillac. Unlike Cadillac, Lincoln still doesn’t have an electric production car to show for it. Ford’s luxury brand backed out of a deal with Rivian, likely delaying the launch of a full battery electric vehicle.
The Lincoln Star SUV concept debuted in April 2022, but aside from a flexible modular platform, it didn’t reveal much about the three electric vehicles planned for production by 2025. It’s coming, with Lincoln last October telling dealers to get on board with electrification or bail out.
Lincoln has enough electric vehicle development to borrow from Ford, with the Ford Mustang Mach-E and F-150 Lightning up nearly 12% on the year. This quarter the Mach-E became the second bestselling electric crossover behind the Tesla Model Y, even though sales volumes leveled off from 2022. Ford slashed prices on the Lightning after successive price increases since its launch, presumably to offset a sales slide deriving from both less than expected demand and disruptions from the UAW strike.
For now, Lincoln remains a brand in transition, revving in neutral this year except for the Nautilus. A new trim name, “Premiere,” is used for base models. Here are the known changes and price increases.
2024 Lincoln Nautilus
2024 Lincoln Nautilus
2024 Lincoln Nautilus hybrid Black Label
2024 Lincoln Navigator
2024 Lincoln Navigator
2024 Lincoln Navigator
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