CWT Upgrades Airfare Optimization Service with AI and Machine Learning

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(17/07/24)
 CWT is rolling out an upgraded version of its
airfare optimization service that now uses artificial intelligence
(AI) and machine learning.

Integrated into all of CWT’s booking channels, the
solution, powered by Wenrix, effectively predicts changes in air ticket prices
and
then automatically rebooks existing flight reservations if it
identifies an opportunity to achieve savings, factoring in any
change and cancellation fees and ensuring compliance with
airlines’ fare rules and regulations.

CWT’s dedicated price
optimization team also makes sure that every savings alert yields
net savings without compromising the traveler experience.

“Our price optimization service is one of the
simplest ways for our customers to save on their air spend,” said
Erica Antony, CWT’s Chief Product Officer. “It’s a turnkey
solution that has minimal set-up and maintenance requirements and
doesn’t cause any disruption to travelers. Through our partnership
with Wenrix, we have combined the experience and expertise of our
people with advanced technology to create a market-leading price
optimization solution that delivers even bigger airfare savings
and a seamless traveler experience.”

CWT launched a pilot of the upgrades with select customers in the
United States and Europe in 2023. Some of those early adopters
have seen their savings increase by as much as double compared to
when they were using the previous version.

The upgraded solution
is now available to all customers in 12 countries and will be
rolled out in additional markets in the coming months.

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