IHG launches industry-first ‘low carbon pioneers’ programme, ET TravelWorld News, ET TravelWorld

IHG Hotels & Resorts, a global leader in hospitality, has announced the launch of its groundbreaking Low Carbon Pioneers programme. This initiative brings together a group of energy-efficient hotels that operate without combusting fossil fuels on-site and are supported by renewable energy sources. This marks the first community of its kind in the hospitality industry, aimed at testing, learning, and sharing sustainability practices to inspire broader adoption of carbon reduction measures.

The initial Low Carbon Pioneer hotels include:
Holiday Inn Express Madrid Airport, Spain
Iberostar Waves Cristina, Spain
Kimpton BEM Budapest, Hungary

These hotels feature sustainable solutions such as high-efficiency heat pumps for heating and hot water generation, as well as fully electric kitchens. Each property holds an operational sustainability certification recognized by the Global Sustainable Tourism Council, such as Green Key, or a sustainable building certification like LEED, BREEAM, or EDGE. Energy data for these hotels will be tracked and measured using IHG’s Green Engage environmental platform.

Expansion and Future Plans
IHG plans to expand the Low Carbon Pioneers programme across all regions, developing a “low-carbon ready” group of hotels in preparation for broader renewable energy availability. The full criteria for a Low Carbon Pioneer hotel can be found [here](https://www.ihg.com/lowcarbonpioneers).

CEO’s Call to Action
Elie Maalouf, CEO of IHG Hotels & Resorts, expressed excitement about the launch, emphasizing its role in meeting evolving guest expectations, helping hotel owners future-proof their businesses, and reducing carbon emissions across IHG’s estate. He stressed the need for broader government support to accelerate industry-wide change, including increased access to renewable energy, incentives for owners, and reduced costs for green technology.

“This is an important next step in IHG’s sustainability journey, but it remains one of many we must continue to take. Accelerating change at scale for both IHG and the wider industry also requires broader support from governments ranging from greater access to renewable energy and incentives for owners, to a reduction in the cost of technology that speeds up the industry’s transition to a greener, more resilient future. IHG is committed to working with industry bodies and governments to help achieve this, alongside encouraging more owners to adopt carbon reduction practices and become Low Carbon Pioneers,” said Maalouf.

Future-Proofing Properties
The Low Carbon Pioneers programme aims to future-proof IHG’s properties, providing potential benefits such as better alignment with environmental regulations and access to green finance for new projects. These hotels will be marketed as low carbon or low carbon ready across IHG’s booking channels, appealing to guests seeking sustainable stays and corporate clients with net-zero or carbon-neutral targets.Leading the Way in Sustainability
IHG is committed to reducing carbon emissions through its Journey to Tomorrow responsible business plan. The company continues to develop solutions to measure, manage, and minimize the environmental impact of its hotels, from energy conservation measures to sourcing renewable energy and installing EV chargers.

The Low Carbon Pioneers programme builds on IHG’s history of creating ambitious and innovative sustainability solutions, such as replacing bathroom miniatures with bulk amenities and providing properties with renewable energy through a community solar programme in the US. IHG is now setting a new benchmark for reducing operational carbon in the hospitality industry.