MakeMyTrip Collaborates with OpenAI to Revolutionize Travel Planning with AI, ETTravelWorld

MakeMyTrip, India’s leading online travel company, has announced a strategic collaboration with OpenAI to advance its AI-first travel discovery strategy and strengthen customer engagement through conversational commerce.

As part of the partnership, MakeMyTrip has integrated OpenAI’s APIs into its app, enabling travellers to plan and book trips through the company’s Myra interface – a generative AI assistant that supports real-time conversations, personalised recommendations and end-to-end booking journeys. The integration positions MakeMyTrip at the forefront of AI-driven travel planning, aligning discovery, decision-making and transactions within a unified digital ecosystem.

The collaboration enhances MakeMyTrip’s ability to respond to dynamic travel intent by converting conversational prompts into structured, bookable outcomes across flights, hotels and ancillaries. It represents a shift from static search behaviour to AI-led discovery, where contextual intelligence translates user curiosity into actionable itineraries.

Rajesh Magow, Co-Founder and Group Chief Executive Officer, MakeMyTrip, said:
“Our collaboration with OpenAI ensures that when travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. When AI is anchored in MakeMyTrip’s proprietary travel data and deeply integrated into the marketplace, it moves beyond inspiration to deliver personalised, bookable outcomes at scale. This is about transforming curiosity into confident decisions.”

Oliver Jay, Managing Director – International, OpenAI, said:
“MakeMyTrip is using OpenAI’s APIs to make travel planning feel less like filtering and more like a conversation, with recommendations and itineraries that reflect what a traveller actually wants. Advanced AI is not just about enterprises and how they use it internally, but how they can also transform their consumers’ experience and engagement with the platform.”

MakeMyTrip has been investing in artificial intelligence and machine learning for several years, embedding intelligence across the travel lifecycle – from inspiration and discovery to booking and post-sales support. Its proprietary large-language models underpin Myra, which now facilitates over 50,000 daily conversations in eight languages, including Hindi, Tamil, Telugu, Marathi, Kannada, Malayalam, Bengali and English. More than 45% of Myra’s engagement now originates from Tier-2 and smaller cities, reflecting AI’s growing role in broadening digital travel access across India.