Ferrari’s global marketing director is ‘very pleased’ with the strong reactions to the Luce. The company did not expect…
Ferrari has hired a former BMW Italia executive to lead its marketing. Massimiliano Di Silvestre will serve as Ferrari's Chief Marketing…
Ferrari has denied reports that dealers are pressuring customers to buy the new all-electric Luce. Chief Marketing Officer Enrico Galliera…
Ferrari’s CEO is defending the Luce after it received harsh critiques of its exterior design. He said the company has…
Nissan has a message: 'They say Imitation is the sincerest form of flattery, so thank you Ferrari.' The Luce and…
Ferrari has unveiled its first electric car, and the brand's shares are falling. In the US, shares have fallen…
The wait is finally over. The Ferrari Luce—probably the most talked-about, clicked-on, and controversial car of the last few years…
Luce is the name of Ferrari's first EV. It has quad motors producing over 986 horsepower. The 122-kWh battery is…
Ferrari consulted medical experts and NASA about the car’s acceleration. The automaker did not want to disturb the passengers.…
CEO Benedetto Vigna says production costs for touch controls are 50 percent lower than those for real buttons. Ferrari will…