luce

Seven Dream Ferraris Are Headed To Auction, From the 288 GTO To The Luce

Seven dream Ferraris, all in one place and ready to find new owners over two nights. On August 14 and…

2 weeks ago

Ferrari Luce Sold Out? Controversial EV Already Popular In China

The Ferrari Luce has ahready it its sales target for the year.   It is reportedly quite popular in China.…

2 weeks ago

Ferrari Is Loving The Luce Haters

Ferrari’s global marketing director is ‘very pleased’ with the strong reactions to the Luce.   The company did not expect…

1 month ago

Ferrari Has A New Marketing Boss Following The Launch Of The Luce

Ferrari has hired a former BMW Italia executive to lead its marketing.  Massimiliano Di Silvestre will serve as Ferrari's Chief Marketing…

2 months ago

No, Ferrari Isn’t Forcing Customers To Buy The Luce

Ferrari has denied reports that dealers are pressuring customers to buy the new all-electric Luce. Chief Marketing Officer Enrico Galliera…

2 months ago

Ferrari CEO Defends EV After Criticism: ‘Strong Interest’

Ferrari’s CEO is defending the Luce after it received harsh critiques of its exterior design. He said the company has…

3 months ago

Nissan ‘Flattered’ By People Comparing The Leaf With Ferrari Luce

Nissan has a message: 'They say Imitation is the sincerest form of flattery, so thank you Ferrari.' The Luce and…

3 months ago

Ferrari Stock: Is It Down?

Ferrari has unveiled its first electric car, and the brand's shares are falling.   In the US, shares have fallen…

3 months ago

Ferrari Luce EV: Horsepower, Price, Details

The wait is finally over. The Ferrari Luce—probably the most talked-about, clicked-on, and controversial car of the last few years…

3 months ago

Electric Ferrari Luce Debut: Livestream

Luce is the name of Ferrari's first EV. It has quad motors producing over 986 horsepower. The 122-kWh battery is…

3 months ago