Ferrari Is Loving The Luce Haters
Ferrari’s global marketing director is ‘very pleased’ with the strong reactions to the Luce. The company did not expect the ‘magnitude’ of reactions. Ferrari’s first battery-electric vehicle has been quite…
Ferrari Has A New Marketing Boss Following The Launch Of The Luce
Ferrari has hired a former BMW Italia executive to lead its marketing. Massimiliano Di Silvestre will serve as Ferrari’s Chief Marketing and Commercial Officer. He replaces Enrico Galliera, who is…
No, Ferrari Isn’t Forcing Customers To Buy The Luce
Ferrari has denied reports that dealers are pressuring customers to buy the new all-electric Luce. Chief Marketing Officer Enrico Galliera said the Luce is aimed at a different customer demographic.…
Ferrari CEO Defends EV After Criticism: ‘Strong Interest’
Ferrari’s CEO is defending the Luce after it received harsh critiques of its exterior design. He said the company has received strong interest in the car, including from new clients.…
Nissan ‘Flattered’ By People Comparing The Leaf With Ferrari Luce
Nissan has a message: ‘They say Imitation is the sincerest form of flattery, so thank you Ferrari.’ The Luce and Leaf have vastly different designs, but that hasn’t stopped people…
Ferrari Stock: Is It Down?
Ferrari has unveiled its first electric car, and the brand’s shares are falling. In the US, shares have fallen 4.6 percent since trading started early Tuesday morning. Ferrari’s stock on…
Ferrari Luce EV: Horsepower, Price, Details
The wait is finally over. The Ferrari Luce—probably the most talked-about, clicked-on, and controversial car of the last few years (even before we saw it)—has finally been revealed. And honestly,…
Electric Ferrari Luce Debut: Livestream
Luce is the name of Ferrari’s first EV. It has quad motors producing over 986 horsepower. The 122-kWh battery is rated at 329 miles of WLTP range. It’s likely to…
Ferrari EV: Acceleration Too Quick?
Ferrari consulted medical experts and NASA about the car’s acceleration. The automaker did not want to disturb the passengers. The Luce will sprint from zero to 62 miles per hour…
Touch Buttons Cost Half As Much As Physical Controls
CEO Benedetto Vigna says production costs for touch controls are 50 percent lower than those for real buttons. Ferrari will put more traditional controls inside its cars. Existing Purosangue and…