Categories: Travel

Young Indians drive surge in travel to Thailand, 80% bookings by Gen Z & millennials, ET TravelWorld

A new report from Airbnb reveals a significant surge in travel bookings to Thailand by Indian guests, driven predominantly by younger travellers. Between 2022 and 2023, there was a more than 60 per cent year-on-year increase in Thailand bookings by Indian users on Airbnb. This surge was particularly pronounced during the Holi and Easter long weekends, with searches for stays in Thailand during this period rising by over 200 per cent.

According to Thailand’s Ministry of Tourism and Sports, India is the fifth largest inbound market for Thailand. This growth is attributed to the Thai government’s visa-free policy, recently extended until November 11, 2024, and the availability of various non-stop daily flights.

Demographic trends
The report highlights that Gen Z and Millennial travellers account for 80 per cent of these bookings. India, home to the largest population of Gen Z and Millennials globally, is seeing its youth driving the surge in international travel.

The top five most booked destinations in Thailand by Indian guests on Airbnb were:
1. Bangkok
2. Phuket
3. Chiang Mai
4. Krabi
5. Samui

Indian travellers show a strong preference for beach and city getaways. The most booked Airbnb categories in Thailand by Indian guests included properties with pools, tropical settings, proximity to beaches, national parks, and iconic cities.

Thailand is planning to increase the number of foreign tourists this year by a million to 36.7 million to help the economy, Thai Finance Minister Pichai Chunhavajira told a news conference. “The economy faces problems as growth is low compared with neighbouring countries’,” he said after a meeting of economic ministers. “We can’t sit still. We must do something”.

Travel patterns
Duo and solo travellers made up the largest traveller types, while small groups (3-5 people) and medium-sized groups (5+ people) saw the fastest growth, increasing by approximately 67 per cent and 68 per cent year-on-year, respectively, in 2023.Sharing his thoughts, Amanpreet Bajaj, Airbnb’s General Manager for Southeast Asia, India, Hong Kong, and Taiwan, commented, “Travellers from India on Airbnb continue to show their love for Thailand with a growing interest in exploring destinations across the country. In addition to some of Thailand’s top destinations, we see Indian guests also exploring lesser-known areas, supporting more inclusive tourism that spreads economic opportunities to more people in more places, not just big cities.”

He added, “The Thai government’s extension of the visa waiver for citizens of both countries will further support and drive inbound tourism. There is a strong appetite for Thailand amongst Indian travellers, and we will continue to support Thailand’s tourism initiatives and help to make Thailand top of mind amongst Indian travellers.”

This surge in travel interest from young Indians underscores a significant trend in the travel industry, with Thailand emerging as a favourite destination. With supportive visa policies and a variety of travel options, Thailand continues to attract Indian travellers seeking both adventure and relaxation.