Cross Expands Vibe Brand to Indonesia with Opening of Hotel in Kuta, Bali

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(16/01/24)
 Cross Hotels & Resorts has expanded its Vibe
brand to Indonesia with the opening on Monday of a resort in Kuta,
Bali.

The 175-key Cross Vibe Paasha Atelier Bali Kuta is
located on Jalan Raya Kuta, just a 10-minute drive from Bali’s
Ngurah Rai International Airport and within walking distance of
Kuta beach.

Accommodation options at the hotel include
Superior, Superior Pool View, Duplex, Junior Suite, Deluxe Pool
and Deluxe Pool Suites.

Facilities at the low-rise property, which
previously operated as the Paasha Atelier Hotel, include all-day dining, a swimming
pool, day spa and a gym.

“Cross Hotels & Resorts takes great pride in
commemorating this notable milestone by introducing the Cross Vibe
brand to Indonesia,” said Harry Thaliwal, CEO, Cross Hotels &
Resorts. “This occasion signifies our second partnership with PT
Sunset Studio One, following our triumphant Cross Paasha Bali
Seminyak venture. It unequivocally underscores the confidence
vested in Cross Hotels & Resorts’ adept management capabilities.”

As a group, Cross currently operates a portfolio
of 28 hotels under six brands – Cross, Cross Vibe, Away, Lumen,
Cross Collection and Kaura – across the following four countries:
Indonesia, Japan, Thailand and Vietnam.

The hotel in Bali – part of an agreement
with PT Sunset Studio One, a subsidiary of PT Bhuwanatala Indah
Permai Tbk (BIP Group) – joins three Cross Vibe hotels
already operational in the Thai cities of Bangkok, Chiang Mai and
Pattaya, with further expansion planned.

“We find the Cross Vibe brand particularly
enticing as it harmonizes seamlessly with our hospitality
concept,” said Suzanna Tanojo, Principle of PT Sunset Studio One.
“The renowned global stature and consistent excellence of Cross
Hotels & Resorts have fortified our confidence in the brand.
Deciding on a second collaboration was effortless, given that
Cross Hotels & Resorts’ worldwide distribution network links us to
the foremost markets within the travel and tourism industry.”

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