‘Immediately Sold Out:’ BMW’s Special Edition Cars Are Flying Off Shelves

The BMW Speedtop, an ultra-limited, special-production model based on the 8 Series, was introduced at this year’s Villa d’Este in May. Though branded as a concept, the German carmaker plans to build 70 examples of the shooting brake. All were quickly spoken for, according to BMW CEO Oliver Zipse.

During an earnings call recapping the first half of 2025, Zipse said the Speedtop “immediately sold out” following its reveal in Lake Como, according to BMW Blog. There’s no word on price, but the chairman did say the number was “in the upper price range in a never-before-achieved price range.” BMW Blog, citing unnamed sources, puts the price at approximately $500,000. 

The Speedtop is based on the 8 Series coupe, using specific body panels and a wagon-style, elongated roof and hatchback rear end. Under the hood, you’ll find the “most powerful V-8 engine currently offered by BMW,” according to the brand. The company doesn’t go into details, but simple logic dictates the twin-turbocharged 4.4-liter unit from the M8 is likely under the hood. That means 617 horsepower going to all four wheels via an eight-speed automatic transmission.

The Speedtop is the second 8 Series-based special project from the company to be revealed at Villa d’Este. Last year, the company debuted the Skytop, a two-door coupe with a targa roof and similar fascias. BMW plans to build just 50 of those cars, however. So the Speedtop will be a bit more commonplace. Not that you’ll be likely to see either outside of Monterey Car Week traffic.

With demand for low-volume specials growing, BMW seems to have found its niche in the segment with these Villa d’Este reveals. And there could be more coming. The company previously told BMW Blog that the internal team in charge of “small series” production has a “slot reserved for BMW M,” suggesting we could see something more extreme in the coming years. Personally, I’m hoping for a modern M1 revival.