IHG Signs First Hotel in Kashmir

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(03/07/24)
 IHG has signed a management agreement with
Geelan Residency for a voco hotel in Srinagar, IHG’s first hotel in Kashmir
and the sixth voco hotel being developed in India.

Scheduled to open in Q4 2026, the voco Srinagar
will be located in the commercial area of the
city, easily accessible by road from the
airport, major leisure attractions and key residential
areas, and approximately a
2-hour drive from Gulmarg, Pahalgam and Sonmarg.

The voco Srinagar will feature 95
rooms, a number of F&B outlets, flexible meeting and event spaces, a
pool deck and a fitness centre.

voco Srinagar is expected to open in Q4 2026

“We are delighted to partner with an
internationally and locally trusted hospitality brand like IHG
Hotels & Resorts to debut the voco brand in Kashmir,” said Javeed Jeelani, Managing Director, Geelan
Residency. “We are
confident that the hotel’s prime location coupled with IHG’s
global standards, voco Srinagar is set to become an ideal choice
for our guests.”

IHG currently has 45 hotels operating across five
brands in India, including Six Senses, InterContinental, Crowne
Plaza, Holiday Inn and Holiday Inn
Express, with a pipeline of 50 hotels due to open in the
next 3-5 years.

“We are
thrilled to establish our footprint in Kashmir with our premium
brand, voco in partnership with Geelan Residency,” said Sudeep
Jain, Managing Director, South West Asia, IHG Hotels & Resorts. “Kashmir is one
of the most popular leisure destinations in the country and has
experienced an unprecedented boom in tourism in the past years.
This has led to an increase in demand for quality branded
accommodation. With its bold design and welcoming service, we are
confident that voco Srinagar will become a preferred hotel for
travellers visiting Kashmir. Domestic tourism to leisure
destinations is on the rise in India. We recognize the potential
and this signing aligns with our commitment to expand IHG’s
presence in key leisure markets.”

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