(26/04/24)
Sabre, aiming to become the premier B2B lodging
platform in the GDS marketplace, recently expanded its Lodging,
Ground & Sea (LGS) team with three key appointments to help make
this a reality.
“Investment in our hotel B2B distribution to
improve our hotel offering and increase our attach rates for our
agency partners is one of our key growth initiatives,” said
Chinmai Sharma, Global Head – Lodging, Ground & Sea for Sabre
Travel Solutions. “Having the right leaders in place is critical
to moving our growth strategy forward as it allows us to grow all
aspects of our business.”

From left: Nathan Brooks, Bradford Jones and Craig Barnby
Nathan Brooks (left) has been appointed the new Vice
President of Global Supply for LGS.
Bradford Jones (centre) has joined LGS as Head of Global
Agency Demand. Brad and his team will work closely with Sabre’s
agency commercial team and agency accounts to understand their
needs and drive higher adoption and attach rates for LGS products
and services.
Craig Barnby (right) was recently appointed as Vice
President of Product for LGS. His extensive experience in hotel
distribution and leadership will help advance Sabre’s product
roadmap and ensure readiness in the dynamic marketplace.
“This is an exciting time to be at Sabre, as we
are investing in intelligent products like Lodging AI, forging key
strategic partnerships, and focusing on significant opportunities
globally to enhance Sabre’s market presence and revenue in the
hotel distribution space,” Sharma added.
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