The Moroccan National Tourism Office (MNTO) has announced a sharp increase in Indian visitor arrivals, marking one of the strongest growth trajectories for the destination in recent years. Morocco welcomed 53,697 Indian tourists in 2025, reflecting a 31% year-on-year rise and a significant 224% increase compared to pre-pandemic levels in 2019.
The performance cements Morocco’s position as a rapidly emerging long-haul destination for Indian travellers seeking distinctive experiences that combine culture, architecture, design and gastronomy. The country, known as the ‘Kingdom of Light’, also achieved a global milestone by welcoming a record 19.8 million international visitors in 2025—a 14% increase over the previous year.
According to MNTO, the surge in Indian arrivals is driven by increasing air connectivity, rising interest in luxury and experiential travel, and a growing segment of affluent young travellers from metro and non-metro cities. Indian wedding, incentive and leisure travel segments are also showing strong momentum, contributing to Morocco’s expanding market footprint in South Asia.
“This remarkable momentum is a testament to the immense growth potential we see in the Indian market and the success of our intensified efforts to showcase Morocco’s unique heritage,” said Jamal Kilito, Country Manager – India, MNTO. “India is no longer a market to watch—it is a market commanding global attention. With spending power, cultural confidence and scale that rivals any source market worldwide, our mission is to deepen engagement with India’s travel trade and convert this interest into long-term, sustainable partnerships.”
Through its ongoing ‘Kingdom of Light’ campaign, MNTO continues to spotlight Morocco’s fusion of heritage and modernity, aiming to connect emotionally with Indian travellers through its vibrant landscapes, craftsmanship and hospitality. The initiative seeks to position Morocco as a top choice for Indian visitors seeking cultural depth, architectural beauty and a seamless luxury experience.
At OTM 2026, MNTO outlined a comprehensive India strategy built on consistent, year-round engagement with the travel trade and media. The approach prioritises deeper collaboration across Leisure, MICE, Destination Weddings, and Film Tourism, recognising India’s diverse outbound travel landscape and the importance of tailored market development.
To enhance market accessibility, MNTO has established a strong trade footprint across nine key Indian hubs, including Mumbai, Delhi, Kolkata, Bangalore, and Hyderabad, while also focusing on high-potential cities such as Pune, Lucknow, Chandigarh, and Jaipur. This footprint is further strengthened through strategic collaborations with airlines, travel associations, and specialist partners, particularly those serving the unique requirements of the destination wedding and film sectors.>
