Accor to Implement Amadeus’ Cloud-Based Central Reservation System

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(06/06/24)
 Accor has decided to implement Amadeus’
cloud-based Central Reservation System (ACRS) across its extensive
portfolio of properties globally.

ACRS will help Accor’s hotels to make the most of
new capabilities such as enhanced flexibility, seamless
integration with emerging technologies, and simplified daily
operations.

Pullman Khon Kaen Raja Orchid Hotel in Khon Kaen, Thailand

“Our ambition with this new distribution strategy
is to transition from an in-house legacy system to a world-class,
open system scalable across all regions, enabling future growth,”
said Alix Boulnois, Chief Digital Officer, Accor. “By deepening
our collaboration with Amadeus, we will leverage the advanced
capabilities of the Amadeus Central Reservation System and equip
our hotels and owners with a modern distribution management tool,
offering a wider range of services, new revenue-generating
capabilities and personalized guest experiences.”

By
incorporating sophisticated attributes such as room views, styles,
bedding preferences, and more, Accor’s hotels can use ACRS to elevate the
sales process and provide an improved and more tailored guest experience.

“Our team at Amadeus is proud to be leading the
way to modernize the merchandizing experience in hospitality, and
we are excited to partner with Accor to roll out ACRS across its
diverse portfolio,” said Francisco Pérez-Lozao Rüter, President,
Hospitality, Amadeus. “Today’s dynamically changing market
demonstrates the need for transformative technology to keep pace
with guest expectations and drive growth in the context of
evolving business needs. Through this partnership, Accor joins our
global community of world-leading hotels on a mission to transform
relationships with guests, exceed their expectations, and make the
experience of travel better.”

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