Frasers Hospitality Expands Sabre Partnership with SynXis Retailing

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(12/06/24)
 Frasers Hospitality, a global investor and operator of serviced apartments and hotel
residences, has confirmed that it will expand its long-standing
partnership with Sabre by deploying the tech giant’s latest
hospitality solution, SynXis Retailing.

With the introduction of Sabre Hospitality’s
Retail Studio, Frasers Hospitality enrolled one of its properties
in the Preferred
Launch Partnership program as a pilot to tap into the capabilities
of SynXis Retailing to elevate the overall guest experience.

The
outcome of the program surpassed expectations, with the pilot
property reporting a significant increase in ancillary revenue.

It
also complements the existing SynXis Booking Engine which offers a
more personalised guest experience and seamless booking process
via Frasers Hospitality’s platform.

Above Eleven Rooftop Bar and Restaurant at Fraser Suites Sukhumvit, Bangkok

“Our longstanding
partnership with Sabre Hospitality has been instrumental in our
success, and we are excited to embark on this new chapter with
SynXis Retailing,” said Mark Chan, Chief Operating Officer of
Frasers Hospitality. “We look forward to leveraging
Sabre Hospitality’s latest solutions to analyse guest preferences
and personalise our offerings as part of our purpose and
commitment to curate and enrich guest experiences.”

SynXis
Retailing provides hospitality players with the ability to “sell
anything,” presenting an opportunity to introduce new revenue
streams to properties with limited amenities, such as serviced
residences. This flexibility enables hoteliers to enhance
offerings for guests across their portfolio, from policies and
services to food and beverage options, and even activities and
experiences from third-party suppliers.

“We are thrilled to partner with Frasers Hospitality in revolutionising the guest experience and driving revenue growth
through SynXis Retailing,” said Scott Wilson, President, Sabre
Hospitality. “This collaboration underscores our shared commitment
to innovation and delivering unparalleled value to hoteliers and
guests alike. Hospitality retailing plays a pivotal role in this
endeavor, as it allows hospitality companies to not only offer accommodation but also to curate personalized experiences and
ancillary services tailored to individual guest preferences.”

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