Inaugural Tourism Seasonality Summit to Take Place at Routes World 2024 in Bahrain

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(04/07/24)
 A summit that aims to address the issue of
seasonality in tourism, will take place in Bahrain in October.

The inaugural Tourism Seasonality Summit,
scheduled to take place on 8 October, will bring together thought-leaders from destinations, airports and airlines, to explore innovative
solutions for sustainable growth beyond peak tourist seasons.

“We are delighted to announce this
world-first summit in partnership with Low Season Traveller. For
almost 30 years, Routes has focused on providing a platform where
airlines, airports and destinations can collaborate to develop
sustainable air services. The challenge of balancing tourism
growth to ensure that the positive economic impacts of travel are
seen year-round for destinations is apparent,” said Steven Small,
Director of Routes. “Having previously worked for destinations, I have
firsthand experience of this. Collaboration and knowledge sharing
will be at the heart of the solution, which is why we will be
proud to deliver a platform where destinations can create and
share strategies alongside route development decision makers.”

A jetski, banana boat and sunset in Pattaya, Thailand. Picture by Steven Howard of TravelNewsAsia.com

Set against a backdrop of a growing global population
and an increase in the global middle class of an additional 1
billion by 2030, the number of international visitor arrivals
could potentially double from 2019 levels of 1.4 billion over the
next decade.

In response to those dynamics, the World Travel and
Tourism Council’s 2024 Economic Impact Report projects that the
travel and tourism sector will generate over 12.2% of global
employment.

To address the challenges of
sustainable growth outside of peak seasons, the inaugural Tourism
Seasonality Summit will be co-located with Routes World, one of the
world’s leading route development forums, and will focus on:

– Economic, environmental and social impact
of seasonality on destinations, airports and airlines;

– Identifying new opportunities to extend tourist
seasons, including attracting more diverse visitor segments;

– Leveraging new technologies to manage tourism
flows and enhance the visitor experience throughout the year.

“It’s an absolute pleasure
to partner with Routes World for this inaugural Tourism
Seasonality Summit. Low Season Traveller has pioneered the
expansion of seasonality for the past 5 years and it is abundantly
clear that this pressing challenge requires aviation and tourism
to come together to formulate the solutions,” said Ged Brown,
Founder and CEO of the Tourism Seasonality Summit and Low Season
Traveller. “There is no better
place for these conversations to happen than at Routes World.”

The inaugural Tourism Seasonality Summit will take
place at Routes World in the Kingdom of Bahrain on 8 October 2024.

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