The Most Popular Car Color Last Year Was A Boring One (Again)
White was still the most popular car color in America last year. It accounted for 29 percent of the total market. Black and gray followed closely behind. American car buyers…
The C8 Corvette Has a New Color: Green
Chevy has added two new color choices to its mid-engine Corvette sports car for 2026: Roswell Green Metallic and Blade Silver Metallic. In a sea of painfully boring grey, black,…
Scientists trick the eye into seeing new color ‘olo’
In Frank Baum’s original novel The Wonderful Wizard of Oz, the Emerald City is said to be such a brilliant shade of green that visitors must wear green-tinted glasses to…
Earth’s Oceans Were Once Green, And Scientists Say They Could Shift Color Again
Japanese scientists say that the evolution of photosynthesis caused Earth’s oceans to be formerly green, as per a report. The study suggests that the oceans supported only single-celled organisms and…
Oh Look, Jeep Has Another Crazy Color
If this all seems vaguely familiar, don’t fret. We were discussing wacky Jeep colors barely a few weeks ago with a bright shade of green called Mojito! (spelled with the…
Unveil the secret of stretchable technology through color
A research team at POSTECH has developed a breakthrough technology that analyzes in real-time the deformation of ‘serpentine’ structures, a critical component of stretchable technology and visualizes the process through…
Human actions likely cause insect color change
New Zealand’s native stoneflies have changed colour in response to human-driven environmental changes, new research shows. Just published in the journal Science, the University of Otago study provides arguably the…
Surprisingly vibrant color of 12-million-year-old snail shells
Snail shells are often colourful and strikingly patterned. This is due to pigments that are produced in special cells of the snail and stored in the shell in varying concentrations.…
Light color is less important for the internal clock than originally thought
Light in the evening is thought to be bad for sleep. However, does the color of the light play a role? Researchers from the University of Basel and the Technical…
Ciara Talks Fourth Pregnancy and Decorated Baby Bump at ‘The Color Purple’ Premiere (Exclusive)
Ciara showed up to the premiere of The Color Purple Wednesday night in Los Angeles by putting her baby bump on full display. The “Level Up” singer, 38, spoke with…