Tourism Malaysia Extends Data and Market Intelligence Agreement with Travelport

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(16/04/24)
 Tourism Malaysia, an agency under the Ministry
of Tourism, Arts & Culture Malaysia, as extended its partnership
with Travelport.

Tourism Malaysia uses data and market intelligence
provided by Travelport to drive destination marketing campaign
decisions.

“Travelport provides the meaningful data analysis
that we need to effectively educate tourism players about our
unique and diversified experiences,” said Manoharan Periasamy,
Director General of the Tourism Malaysia. “Travelport has proven
their ability to provide the intelligence to enhance our campaign
strategies and engage more travel retailers with the right content
and messages. Through this collaboration, we have achieved a 50%
uplift in campaign conversions compared to 2019.”

Terengganu, Malaysia. Picture by Steven Howard of TravelNewsAsia.com

With Tourism Malaysia’s campaign objectives
focused on continuous growth in visitor arrivals, longer stays and
higher spending from tourism, the NTO uses the insights to educate
and engage travel retailers about Malaysia as a country and the
many different states and attractions to be found there.

“Our research shows that the unique experiences
Malaysia offers visitors has been vastly understated in the past.
Travelport’s meaningful insights help to ensure Tourism Malaysia
is propelling tourism and seeing a valuable return on their
campaign investments,” said Anna Au-Yeung, Global Head of
Destination Marketing at Travelport. “As we expand our strategic
collaboration, Travelport’s data insights will continue to empower
Tourism Malaysia with setting the right strategic focus, resource
allocation and market priorities as traveler preferences and
market conditions continue to evolve.”

Malaysia hosted

Routes Asia 2024 in Langkawi at the end of February, the Malaysia International Tourism (MIT) Expo will
take place in Kuantan, Pahang in October 2024, whilst the ASEAN Tourism
Forum 2025 will take place 19-25 January in Johor.

Visit Malaysia Year will take place in 2026 with
the country setting an ambitious target of 35.6 million foreign
tourist arrivals and RM147.1 billion in expenditures during that
year.

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and

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Jasmine Keh.

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