Michelle Freyre to Join United Airlines’ Board of Directors

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(02/04/24)
 Michelle Freyre is joining the Board of
Directors of United Airlines Holdings, Inc. (UAL).

Michelle currently serves as President – Global
Brands, Clinique and Origins at The Estee Lauder Companies, where
she is responsible for guiding the brands’ overall strategic
vision and driving global growth.

Michelle Freyre

“We are excited to welcome
Michelle to the Board of Directors and look forward to the
valuable insight and experience she will bring to United,” said
Ted Philip, Chairman of the Board of Directors. “For the last two
decades, Michelle has guided some of the most prominent brands in
corporate America and her sophisticated understanding of large
brands to serve the needs of customers is valuable experience that
will benefit United and our Board of Directors.”

Michelle has a
proven track record of leading influential brands and has been
recognized by Fortune, Bloomberg, and the Association of Latino
Professionals For America as one of America’s Most Powerful and
Influential Latinas in Business.

In her role overseeing Clinique
and Origins, Freyre has led brand initiatives to reach new
consumers across different generations, while preserving the
iconic essence of the brands.

Previously, Michelle spent 20 years at Johnson &
Johnson (J&J) in various roles across marketing and sales,
including as President, U.S. Beauty, J&J Consumer Health Products
division.

Prior to her service with J&J, Michelle held Brand
Marketing positions with other companies including Pepsi-Cola.

Michelle grew up in Puerto Rico and holds a B.A. from Yale
University and an MBA from Harvard Business School.

“I am
honored to join the Board of Directors at United Airlines and
contribute my brand-building experience, global perspectives and
passion for serving discerning consumers to such an iconic,
transformative and prominent brand,” Michelle said. “As
someone who is focused on a consumer-centric approach, I admire
the elevated experience United Airlines offers to its consumers
around the world. Furthermore, I am humbled to have this
opportunity to represent my Latina community.”

After successful tenures, Directors
James Kennedy and Carolyn Corvi will not stand for reelection this
year.

“I would like to express my gratitude to Jim and
Carolyn for their service on United’s Board of Directors and for
their tireless work to help grow United into the best airline in
aviation history,” said United CEO, Scott Kirby.

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