American Airlines Renews Subscription to Prism

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(31/07/24)
 American Airlines has renewed its subscription
to Prism, Sabre’s corporate travel contract management solution.

Used by more than 30 airlines around the world,
Prism is a business intelligence solution that provides analytics, reporting
and services to help airlines optimize their corporate travel
contracts.

“We are pleased to renew our longstanding
partnership of Sabre’s Prism product,” said Scott Laurence, SVP Sales
and Partnerships, American Airlines. “We are committed to our
corporate customers and Prism analytics enables our teams to plan,
execute and measure our corporate contracts.”

American Airlines Boeing 777 reg: N735AT. Picture by Steven Howard of TravelNewsAsia.com

Prism ingests data from more than 5,000 sources
internationally with more than 2 million individual corporate
flight bookings processed in 2023.

The solution provides valuable insights and analytics including robust contract profit
modeling and performance reporting, as well as more than 350
preformatted reports containing 1,000s of different data
configurations.

“As corporate travel continues to recover, it is
more important than ever that airlines are able to optimize their
corporate travel contracts with robust data and science-based
decision-making,” said Darren Rickey, Senior Vice President,
Global Airline Sales and Account Management, Sabre Travel
Solutions. “American Airlines’ corporate travelers expect the best
and Prism analytics provides reliable data to keep their corporate
account anagement competitive and ultimately help create the best
customer facing experience end-to-end.”

Sabre provides Prism customers with on-demand
24/7, self-service access to analytics and reporting, as well as
in-house technical and development support.

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