Ferrari Is Loving The Luce Haters
Ferrari’s global marketing director is ‘very pleased’ with the strong reactions to the Luce. The company did not expect the ‘magnitude’ of reactions. Ferrari’s first battery-electric vehicle has been quite…
This Company Built A Simulated Manual For Ferraris Before Ferrari Did
The internet has already had plenty to say about Ferrari’s new “manual” transmission, so we won’t beat a dead horse (pun intended). But a few weeks before Ferrari introduced its…
Goodwood Festival of Speed 2026, all the cars
From July 9–12, 2026, the Goodwood Festival of Speed returns to the historic Goodwood Estate in the UK. One of the world’s most iconic automotive events, the show is best…
The Pagani Huayra Returns With A Gated Shifter And No Roof
The Pagani Huayra 70 Derecho is powered by a twin-turbo AMG V12 engine. It’s rear-wheel drive with a seven-speed manual gearbox. The one-off is electronically capped at 217 mph (350…
Does The Ferrari 12Cilindri Have A Manual?
Ferrari debuts the 12Cilindri Manuale with a ‘Manuale By-Wire’ system that mimics a gated manual using a dual-clutch gearbox. It adds a real clutch pedal and shifter, letting drivers manually…
How Does Ferrari’s Manual Work?
Let’s get one thing out of the way: the new Ferrari 12Cilindri Manuale doesn’t really have a manual transmission. Instead, it uses something far more complex—and potentially even more interesting.…
Ferrari’s First EV Is An Instant Hit In China
The Ferrari Luce reportedly sold out in China. However, Ferrari is still accepting orders for its first electric vehicle. Ferrari will reveal next month how many people have placed deposits…
Ferrari Has A New Marketing Boss Following The Launch Of The Luce
Ferrari has hired a former BMW Italia executive to lead its marketing. Massimiliano Di Silvestre will serve as Ferrari’s Chief Marketing and Commercial Officer. He replaces Enrico Galliera, who is…
No, Ferrari Isn’t Forcing Customers To Buy The Luce
Ferrari has denied reports that dealers are pressuring customers to buy the new all-electric Luce. Chief Marketing Officer Enrico Galliera said the Luce is aimed at a different customer demographic.…
Ferrari CEO Defends EV After Criticism: ‘Strong Interest’
Ferrari’s CEO is defending the Luce after it received harsh critiques of its exterior design. He said the company has received strong interest in the car, including from new clients.…