ALL Accor, the booking platform and loyalty programme of Accor, and IndiGo BluChip, IndiGo’s loyalty programme, have launched a reciprocal loyalty partnership in India, allowing members to earn and redeem reward points across hotel stays and flights.The collaboration enables members to convert ALL Accor Reward Points into IndiGo BluChips and vice versa, creating an integrated loyalty ecosystem spanning hospitality and aviation. The companies said the initiative is among the first reciprocal point exchange partnerships between an airline and a hotel group in India.The partnership combines IndiGo’s network of more than 140 domestic and international destinations with Accor’s portfolio of over 45 hospitality brands, ranging from luxury to economy. Members will be able to use their points across hotel stays, flights, dining, experiences and other travel-related benefits.Neetan Chopra, Chief Digital and Information Officer, IndiGo, said, “IndiGo BluChip is designed to make rewards simple, fast, and meaningful-helping our members earn faster, redeem easily, and unlock more value every time they fly on IndiGo. By enabling reciprocal conversion between IndiGo BluChip and ALL Accor, we are expanding the ecosystem of benefits available to our members, allowing them to enjoy greater freedom across both air travel and hospitality.”He added, “Through this collaboration, we are connecting two powerful loyalty platforms to offer customers an end-to-end experience, from planning their trip, flying with IndiGo, to staying in an Accor hotel worldwide. Together with ALL Accor, we look forward to redefining how millions of customers across the network earn, redeem, and experience travel rewards.”Ranju Alex, Chief Executive Officer, Accor South Asia, said, “Transforming the guest journey across its entire lifecycle, this partnership reflects our shared ambition to create a truly connected and intuitive travel experience. By integrating the strengths of ALL Accor and IndiGo BluChip, we are not only enhancing convenience but also redefining how travellers engage with hospitality and aviation.”She added that the integrated loyalty ecosystem will offer greater value, personalisation and flexibility while enabling guests to move seamlessly between flights, stays and experiences.The companies said IndiGo BluChip members can convert their points into ALL Accor Reward Points for hotel stays, dining, experiences and lifestyle benefits, while ALL Accor members can redeem their points for travel across IndiGo’s network. The partnership is expected to support growing demand for both business and leisure travel across metro, tier-I and tier-II cities.